Collection: Don Julio Tequila

International awards won by Don Julio

Don Julio Tequila is one of the most internationally acclaimed tequilas and is renowned worldwide for its outstanding quality and craftsmanship.

Among the most significant awards are:

• Don Julio Real Extra Añejo: Double Gold at the San Francisco World Spirits Competition in 2008 and 2011, Silver Medal in 2012.
• Don Julio 1942 Añejo: Gold medal at the San Francisco World Spirits Competition 2020; named ‘Top Trending Tequila’ on multiple occasions.
• Don Julio Blanco, Añejo and Reposado: Gold and Silver medals at the Global Spirits Masters 2022.

These successes underline Don Julio’s reputation as a pioneer in the ultra-premium segment and demonstrate that the brand is recognised as a Benchmark for quality not only in terms of taste but also internationally.

Popularity among connoisseurs and enthusiasts

The popularity of Don Julio Tequila is growing steadily, both among professional bartenders and private connoisseurs. Its unique flavours and outstanding quality make Don Julio Tequila a preferred choice for special occasions and everyday enjoyment. The tequila is available in many renowned bars and restaurants worldwide and is highly regarded by connoisseurs.

Ways to enjoy Don Julio Tequila

Don Julio Tequila is versatile in its enjoyment and is suitable both for drinking neat and as a sipping tequila, allowing the delicate flavours to unfold slowly. The Añejo and 1942 variants in particular offer complex notes of vanilla, oak and caramel – ideal for connoisseurs who appreciate depth and elegance.

Don Julio also shows its class in cocktails: whether as a premium base for margaritas, in a Tequila Old Fashioned or as an ingredient in innovative signature drinks – the tequila lends every creation a touch of flavourful sophistication. When paired with food, it goes superbly with grilled meat, spicy tacos or dark chocolate, as it complements flavours without overpowering them.

History of the Don Julio brand

The Don Julio brand was founded in 1942 by Don Julio González – a visionary who revolutionised tequila production. Driven by a commitment to creating only the very best, he refined every stage of production: from the selection of particularly ripe agaves to extended ageing periods and bottling in elegant bottles.

With the launch of the first ultra-premium tequila, Don Julio set a new standard for quality, taste and presentation. His approach influenced the entire industry and made Don Julio a pioneering brand in the premium segment, whose commitment to excellence remains the benchmark to this day.

The philosophy behind the brand

Don Julio Tequila is guided by a philosophy of quality and authenticity. The brand places great emphasis on the use of high-quality, natural ingredients and meticulous production to create a product that reflects the essence of Mexican tequila culture. By combining traditional methods with modern techniques, Don Julio Tequila succeeds in producing a unique and versatile tequila that meets the highest standards.

Traditional methods and 100% blue agave

Don Julio Tequila is made from 100% blue Weber agave, grown in the highland regions of Jalisco, Mexico. The agaves are harvested by hand and slowly cooked in traditional ovens to extract their natural sugars. The tequila is distilled in copper stills and aged in American oak barrels, which gives it its characteristic aromas and flavours.

Strict quality controls

Don Julio Tequila is subject to strict quality controls to ensure that every bottle meets the highest standards. From the selection of the agaves to the final bottling, every step is carefully monitored. This attention to detail ensures that Don Julio Tequila is always a product of the highest quality that meets the expectations of connoisseurs.

Don Julio Blanco Tequila

Don Julio Blanco Tequila is the heart of the brand. With its crisp and fresh notes, this tequila offers a pure and authentic taste experience that is perfect for margaritas and other cocktails.

Don Julio Reposado Tequila

Don Julio Reposado Tequila is aged for eight months in American oak barrels, giving it a smooth and balanced character. This version offers a rich and complex aroma, ideal for enjoying neat or in premium cocktails.

Don Julio Añejo Tequila

Don Julio Añejo Tequila is aged for eighteen months in American oak barrels, giving it a deep and complex character. This version offers an intense and multi-layered taste experience, particularly suited to discerning connoisseurs.

Don Julio 1942 Tequila

Don Julio 1942 Tequila is an exclusive variant that is aged for at least two and a half years in oak barrels. This version offers a particularly rich and elegant aroma, making it ideal for special occasions and enjoying neat.

Don Julio Margarita

• 50 ml Don Julio Blanco tequila
• 25 ml Cointreau
• 25 ml freshly squeezed lime juice
• Ice cubes
• Lime wedge and salt rim for garnish

Don Julio Paloma

• 50 ml Don Julio Reposado tequila
• 100 ml grapefruit juice
• 25 ml freshly squeezed lime juice
• A splash of Sodawasser
• Ice cubes
• A slice of grapefruit for garnish

Don Julio Old Fashioned

• 50 ml Don Julio Añejo tequila
• 10 ml sugar syrup
• 2 dashes of Angostura bitters
• Ice cubes
• Orange zest for garnish

Don Julio 1942 Neat

• 50 ml Don Julio 1942 tequila
• Ice cubes (optional)
• Orange zest for garnish