Collection: Straw Rum

Stroh Rum is renowned for its robust, full-bodied flavours, characterised by notes of vanilla, spices and a subtle sweetness. On the nose, its distinctive aroma unfolds immediately, reminiscent of dark, spiced pastries. On the palate, the rum is intense and warming, with a long, aromatic finish. The high alcohol content of Stroh 80 in particular makes this rum an intense experience that delights whether enjoyed neat, in mixed drinks or in baking.

Stroh Rum was founded in 1832 by Sebastian Stroh in Klagenfurt, Austria, and has since become one of the country’s best-known spirits brands. Originally developed as a substitute for Caribbean rum during the Habsburg Monarchy, Stroh Rum quickly achieved cult status and is now an indispensable part of Austrian culinary culture. The Stroh brand stands for tradition and quality and is now exported to over 40 countries, where it is prized for its unique flavours and versatility.

Stroh Rum is produced according to traditional recipes that have remained unchanged for almost 200 years. The rum is made from a carefully blended mixture of sugar cane distillates and natural flavours. A particularly distinctive feature of Stroh Rum is the addition of vanilla and other secret ingredients, which give it its unmistakable flavour. It is produced to strict quality standards to ensure its high purity and intense flavour. The brand’s philosophy is based on combining tradition and innovation to create a rum that shines in both classic recipes and modern cocktails.

Stroh Rum enjoys an excellent reputation not only in Austria but worldwide. The brand has earned numerous international awards thanks to its high quality and distinctive flavour. Stroh Rum is particularly valued in mixology and patisserie for its versatility and its ability to impart an intense flavour.

Stroh Original 60

This classic spirit, with an alcohol content of 60% ABV, is particularly intense and versatile. It is ideal for enhancing hot drinks such as Punsch and grog, and is also an essential ingredient in many baking recipes.

Stroh 80

With an alcohol content of 80% vol., this rum is particularly strong and is often described as ‘Austria’s strongest rum’. Ideal for anyone who wants to experience the intense flavour of Stroh Rum neat or use it to flavour pastries and desserts.

Stroh Jagertee

A popular product especially for the cold season: a blend of Stroh Rum and spiced tea, perfect for hot drinks. Jagertee is a traditional winter favourite in Austria and beyond.

Stroh Rum is deeply rooted in Austrian culture and is often used in traditional recipes, particularly during the Christmas season. Whether for Punsch, grog or the famous ‘Strohfeuer’ – Stroh Rum is an indispensable companion for anyone who appreciates the Austrian way of life and the finer things in life.