If you are looking for German rum, sooner or later you will come across Flensburger Hansen Rum. This comes from the North German rum house Hansen, which was instrumental in the introduction of German rum many years ago. Founded in 1869 by Hans Hansen, who had already gained a lot of experience in the local wine trade and discovered his love of rum over the years, the rum house experienced a unique success shortly after its foundation. At that time, Flensburg still belonged to the Danish kingdom and was an important hub for international maritime trade.
It was more by chance that Caribbean rum reached Germany, which also caught Hans Hansen's attention. However, as the transportation of alcohol was heavily taxed, he mixed the rum with water and created the rum blend known as Flensburg Rum and sold it as Hansen Rum. Unfortunately, the Germans lost interest in Hansen Rum over time, and the blend was initially forgotten. In the 1990s, the brand was bought up by a spirits distributor and later enjoyed renewed success under the management of Berentzen-Gruppe AG. Today, Hansen rum is characterized by high quality and a characteristic recognition value. It is based on Jamaican rum with a smooth yet intense aroma profile.
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