The Dutch beer Heineken is a classic all over the world and is enjoyed and sold internationally. Almost 150 years have now passed since the brewery was founded by entrepreneur Gerard Adriaab Heineken and sold its first beer as a microbrewery. However, Heineken is now considered one of the most successful companies in the business and takes great pleasure in its marketing strategy and the production of the malt beverage. The beer is sold in over 170 countries, the company is the second largest beer producer in the world and the brand is one of the main sponsors of the UEFA Champions League.
The light and aromatic pilsner gets its characteristic flavor mainly from the special A-yeast from Heineken. It tastes fresh, only slightly bitter and is therefore unmistakable. The alcohol content is 5.0 per mille, but there is now also an alcohol-free version. Other types of beer, such as craft beer and cider, have also found a home at the company. Nevertheless, the company remains true to its own purity requirements and only selects the highest quality ingredients for its classic Pilsner. The characteristic bottle with the star logo is popular everywhere and appreciated by beer lovers worldwide.
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