The history
Market launch and distribution - from Scotland to the world
Hendrick's Gin was first launched in 1999 - strategically initially in the USA, an up-and-coming market for premium gins. With its unconventional flavor profile and Victorian design, the brand deliberately sought to differentiate itself in a growing segment. Its success in the United States paved the way for rapid expansion.
In the following years, Hendrick's was successively launched in England, Spain and other international markets. Today, the brand is represented in over 80 countries worldwide and is considered a pioneer among New Western Dry Gins, which stand out from the traditional juniper-focused style. The targeted market launch, coupled with a strong brand identity, has made Hendrick's a global symbol of creative gin culture.
The philosophy behind the brand
Hendrick's Gin pursues a philosophy of creativity and innovation. The brand places great emphasis on the quality of ingredients and careful production to create a product that stands out from other gins. By combining traditional methods and modern techniques, Hendrick's Gin succeeds in producing a unique and versatile gin that meets the highest standards.
The products at a glance
Hendrick's Original Gin is the heart of the brand. With botanicals such as juniper, coriander, citrus fruits and the unusual ingredients cucumber and rose, this gin offers a complex and refreshing taste experience that is perfect for cocktails or pure enjoyment.
Hendrick's Neptunia Gin is a limited edition that has been additionally refined with botanical notes of the sea. This variant offers an even more intense and refreshing aroma that is perfect for maritime cocktails. Inspired by the coast and the sound of the sea, Neptunia Gin brings a unique, salty note that takes the taste experience to a new level.
Hendrick's Lunar Gin is another innovative variant that has been refined with a hint of spice and citrus. This variant offers a warm and spicy taste experience that is ideal for cozy evenings.
The production
Traditional methods and exceptional botanicals
Hendrick's Gin is distilled in small batches in traditional copper stills, allowing fine control over the distillation process. The use of traditional botanicals such as juniper and coriander is complemented by the unusual ingredients cucumber and rose, which give the gin its distinctive flavor. Each ingredient is macerated and distilled separately to preserve the essence of each plant before being brought together in a complex blending process.
Production process - two distillates, one exceptional gin
Hendrick's Gin differs fundamentally from many other gins due to its unusual production process, in which two different types of gin are distilled in separate stills and then married together. The first base is produced in a Bennett copper still and delivers a rich, full-bodied distillate. The second is created in a Carter Head still, which produces a lighter, floral aroma as the vapors are gently passed through a basket weave of botanicals.
After the blending of the two distillates, the final flavoring takes place with the iconic ingredients cucumber and rose blossom, which give Hendrick's Gin its characteristically smooth, floral and refreshing taste. This elaborate process gives the gin its unique balance and elegance - a production approach that holds a special place in the world of gin.
Strict quality controls
Hendrick's Gin is subject to strict quality controls to ensure that every bottle meets the highest standards. From the selection of botanicals to the final bottling, every step is carefully monitored. This attention to detail ensures that Hendrick's Gin is always a product of the highest quality that meets the expectations of connoisseurs.
Design and brand image - Victorian aesthetics with recognition value
A central element of the Hendrick's Gin brand is the iconic bottle design, which contributes greatly to the recognizability and eccentric, noble brand image. The bottle is reminiscent of a Victorian apothecary bottle - with dark glass, a squat shape and an old-fashioned label design deliberately inspired by 19th century medicinal elixirs.
This design emphasizes the nostalgic, mysterious and slightly whimsical personality of the gin, which is further enhanced by humorous advertising campaigns and presentation in curious settings. The design is not only an eye-catcher in any bar, but also embodies the brand's claim to individuality, tradition and creative difference - a visual trademark that clearly sets Hendrick's Gin apart from the competition.
The popularity and awards
International recognition
Hendrick's Gin has received worldwide recognition and numerous awards, including gold medals at prestigious spirits competitions. These accolades confirm the high quality and unmistakable taste of the gin and make Hendrick's Gin a recognized brand in the world of premium gins.
Popular with connoisseurs and gourmets
The popularity of Hendrick's Gin is growing steadily, both among professional bartenders and private connoisseurs. The unique flavors and outstanding quality make Hendrick's Gin a preferred choice for special occasions and everyday enjoyment. The gin is present in many renowned bars and restaurants worldwide and is appreciated by connoisseurs.
Recipes and serving suggestions
Hendrick's Gin & Tonic
- 50 ml Hendrick's Original Gin
- 150 ml tonic water
- Ice cubes
- A slice of cucumber and a few rose petals to garnish
Hendrick's Midsummer Gin & Tonic
- 50 ml Hendrick's Midsummer Solstice
- 150 ml tonic water
- Ice cubes
- A slice of orange and lavender to garnish
Hendrick's Lunar Negroni
- 30ml Hendrick's Lunar Gin
- 30 ml red vermouth
- 30 ml Campari
- Ice cubes
- Orange zest for garnish
Hendrick's Basil Smash
- 50 ml Hendrick's Original Gin
- 25 ml freshly squeezed lemon juice
- 15 ml sugar syrup
- Fresh basil leaves
- Ice cubes
- Basil for garnish
Conclusion
Hendrick's Gin stands for high-quality premium gin that impresses through careful production and the use of the best ingredients. With a wide range of unique flavors, the brand offers incomparable taste experiences that delight connoisseurs and novices alike. The combination of traditional methods and modern technologies has earned Hendrick's Gin worldwide recognition and numerous awards. Discover the exclusive spirits from Hendrick's Gin in our online store and be enchanted by the quality and incomparable taste.
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